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Company 
COMPANY
HISTORICAL SHORT OUTLINES AND ITS DEVELOPMENT
The
Company was born in the beginning of the sixties, and exactly in 1964,
from its founder insight, Mr. DOMENICO CAORLE, coming from a small
entrepreneur family since two generations in the field of the
sub-supplying and mechanical working on behalf of a third party.
The real insight and the real resolving move was to have been able to
recognize and develop an industry which follows the most innovative idea
of the century that is the "motor vehicles".
A developed product range concerns precisely the reconditioning of the
brakes assembly items as well as the motor flywheels of the vehicles (passenger
cars and trucks).
The highly technological mentality, the tendency to always favour the
product quality , the will to protect the customer with a Service always
ready and up to the product, and, not least, the strong entrepreneurial
tenacity have brought the Company to a leader position in the
international market.
At present, in the Brakes
Field,
CAORLE has developed a range of machines really complete and
technologically in the lead.
We can easily state that there are no unresolved problems and, better, no
problems at all !
The trust that the most important worldwide cars and trucks Manufacturers
have allowed to CAORLE, first permitting to study their vehicles and then
produce the equipments suitable to the reconditioning, and giving then
"the official homologation", are not only a reason of pride but
above all a continuous incentive to hold this privileged and binding
position.
Quite at the same time, always in the early sixties, there was a feeling
to develop another field of niche, but following the insights, in a future
growing: the field of End-Working
Machines.
At the beginning these were principally facing-centering and tapping
machines for bars and tubes, with a principally hydraulic working.
In the early eighties it has been decided to change completely the project,
moving on the numerical control, the undisputed master of the modern
mechanics now..
By this instrument extremely versatile, it has been possible to complete a
range of machines which are able to perform any end working operation,
arriving to present also proper machining centres, but with the
characteristic of the special machines, that is aimed working, max.
execution speed, extreme precision.
In this field the search has been developed and the company technology has
been improved and among our references there are many of the most
important companies at worldwide level.
THE
PROPERTY - THE MANAGEMENT - THE STAFF
The Company, born as one-man business, is now a corporation, managed
mainly by Caorle family.
Including also the directors and the managing staff, at present the
Company consist in 50 working units.
A Board of Directors introduced not only in the management but also in the
active participation to the Company, a General Management, some persons in
charge as Administratives, as Technicians, Purchasing, Production and
Programming, Informatics, Chief Foreman's Assistant technicians,
specialized and qualified workers, represent a modern and well managed
Company.
The company Safety takes up a first level place in the Managing programs.
The business take place in a property area, of about 10.000sqm of which
6.000 covered (the surface employed at the beginning was of about 600 sqm).
Considering the property surface and the staff the development is
increased of more than 10 times in 35 years.
DISTRIBUTION
SYSTEM
The Company, at present, is leader at worldwide level and is present
nearly in all the continents.
The most important historical market is Europe followed actually by USA
and CANADA, SOUTH AMERICA, AFRICA, AUSTRALIA, JAPAN, and in a smaller way
by the ASIATIC FAR EAST.
The business volume ratio is distributed 35% ITALY and 65% EXPORT, and
this ratio has always been kept from the beginning of the business, with a
slight recovery in favour of Italy.
All this shows that a Company worldwide distributed can survive only with
a high quality product and with a service at the same level.
The commercial choice has brought a distributive network composed of sole
distributors each Country. These distributors, among other things with a
very high fidelity degree and with a medium seniority of about 20 years,
take care of the distribution all over the Country of their competence ,
with a proper commercial network including also the service. Caorle direct
intervention , thanks also to the product qualitative level, is nearly
inexistent.
The sole importers/distributors have the contractual task to promote
CAORLE product at 360 degrees, they take care, besides the service, of the
marketing, the advertising, the exhibition (they promote them every year).
The above network is concretely composed of 13 big Distributors which
cover the main world Country, and further 15 smaller, but not less
important.
In Italy there are 4 sole distributors which cover more than 50% of
national soil, and other smaller for another 20% while the rest is still
uncovered, at least on exclusive basis.
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